Experian MSN Homepage Takeover
Photoshop Design | Flash Build & Animation
Experian wanted its online Credit Expert ads to be an extension of their TV campaign and maintain the brand's core values. We felt that their online presence could do more than that.
We crafted a series of banner ads that carefully tailored the campaigns key messages to get the most out of the creative assets in the digital medium. To raise Credit Expert's online profile and increase awareness, we also introduced larger placements including MSN billboards, Yahoo and Gmail homepage takeovers.
As a result of the campaign, Experian saw the highest CTR (click through rate) ever in one day and the best direct sales they've ever seen. It was also picked up by Google for inclusion in their best practice rich media creative gallery.