Microsoft Windows Phone
Design | AfterEffects | Managed Production
Microsoft's Global deployment of assets often results in bland advertising that is mostly ignored. But the Windows Phone 8 launch was big news and couldn't go unnoticed.
Taking a strategic thought 'The phone reinvented around you' we worked with different worldwide offices to create a simple concept that was flexible enough to be tailored to different markets yet feel like a seamless global campaign. It was a logistical nightmare with so many variants, different celebrities, languages and stakeholders but has been the most successful Microsoft Global launch to date.